About Us

Our Story

When we started 2cloudnine in 2009, like many, we saw the huge potential of cloud computing. We were incredibly excited about the power it could bring to core business processes, and we set about doing just that. But after some time, we knew it wasn’t the time to think small.

So, we set ourselves the sky-high challenge of taking one of the most fundamental business processes – payroll – and making it work on the Salesforce platform.

Why? Because no one else had done it. Because we love a challenge. And mostly, because we knew if we could crack this, we could empower our customers with a payroll platform that would not only work better than anything else, but would take them into the future.

Salesforce is now the world’s largest cloud platform; it’s secure, flexible, easy to use and it seamlessly integrates with other applications. Unlike payroll of the past, the platform is continuously evaluated by users and further developed by the world’s best developers; it improves and expands daily. It literally keeps you a step ahead; it grows with you.

After 10 years, our sky-high dream is now reality. Today, cloud computing is mainstream, our team is renowned for its can-do attitude, and our payroll platform is trusted and proven. Our products are used by organisations and enterprises in a range of sectors across Australia and Asia Pacific.

Our Leadership Team

Adam Edmondson

CEO and founder

With 30 years’ experience in the industry, Adam believes strongly in the transformational nature of Salesforce’s platform and related ecosystem. It was this belief – combined with a view that enduring technology companies are developed around a deep focus on industry solutions – that led to the creation of 2cloudnine.

Adam’s personal values and experiences of working with a diverse range of companies and people around the world have shaped an organisation that cares deeply about its customers’ success. Today, he leads a team of highly skilled industry specialists who relish the opportunity to empower customers with a payroll platform that transforms the way they do business.

Outside of work, you’ll find Adam taking every opportunity to spend as much time as he can with his family while rising early in the mornings to get out on the road and ride his bike.

Adelaide Greenaway

Head of Product

As our Head of Product, Adelaide drives the technology and innovation strategy for 2cloudnine. She leads a passionate and talented team of technical professionals who innovate, create, and develop our products on the Salesforce platform and beyond.

Adelaide thoroughly enjoys the challenge of directing the product roadmap and managing multi-disciplined, cross-functional teams. Before joining our team in 2013, she spent several years working in consulting and management roles within R&D across various industries.

Among her many talents, Adelaide is also a classically trained soprano. She can be seen performing in operas and concerts all around Melbourne and throughout regional Victoria.

Bernie Grinyer

Head of Partner Success

For 13 years and counting, Bernie has worked with a range of recruitment, HR, service, support and sales teams to implement best practice business processes through training and software solutions.

Bernie joined 2cloudnine in 2012. She loves working with our partners and customers to get the most out of their investment in Salesforce and 2c9 Payroll by providing dedicated training and enablement programs and services.

In her role as Head of Partner Success, Bernie leads a team of dedicated consultants and trainers who are committed to building lasting relationships with our partners to enable them to implement solutions that bring an organisation’s goals to life.

Outside of work, Bernie enjoys running, reading and spending time with family.

Matt Richardson

Head of Commercial

Matt has spent his career helping organisations in various sectors – including health, labour hire and government – implement core business applications and systems. An experienced project manager and business analyst, Matt has worked within organisations to develop and implement payroll, finance, and time & attendance software.

Matt joined 2cloudnine in 2017. He relishes working with a talented team to think outside the box, work through day-to-day challenges and find the best possible solutions for our broad range of clients.

In his role as Head of Commercial, Matt is responsible for ensuring optimal effectiveness and productivity across 2cloudnine. He also leads our project management office, providing guidance and support to ensure we always deliver projects that meet our clients’ needs, both now and into the future.

In his downtime, Matt enjoys spending time with his family and friends, putting his sporting prowess to good use and travelling whenever he can.

Rene du Plessis

Head of Staffing Practice

Rene joined 2cloudnine in 2017 and today leads our staffing practice. He coordinates our product, professional services and support teams to provide a payroll platform that meets the needs of staffing, labour hire and recruitment businesses.

Rene has a wealth of experience in enterprise sales and systems automation having designed and implemented end-to-end systems for the largest recruitment and labour hire agencies globally. It’s through this experience that Rene ensures both passion and a strong focus on putting our customers first remain key pillars of 2cloudnine’s values and market success.

Outside of work, Rene spends his time with family, rock-climbing, hiking and researching the leading tools and best practices for systems automation and innovation!

Rickie-Lee Fraraccio

Head of Health Practice

Rickie-Lee oversees our Health Practice. Leading a team of functional consultants, she is passionate about ensuring we deliver a highly efficient and integrated solution tailored to the health sector.

From integration design to enhancing the implementation process, Rickie-Lee loves working with our customers and building mutual trust to deliver the right solutions and exceptional service every step of the way.

Rickie-Lee has vast experience under her belt having worked in payroll roles across multiple industries. She moved into the vendor space and joined 2cloudnine in 2019; because she thrives on making payroll more efficient and accurate, and empowering organisations to improve their processes.

In her spare time, you’ll find Rickie-Lee running, at the dog park with her pup, Audrey, or trying out a new restaurant with friends.

Sam Nobes

Head of Customer Success

As our Head of Customer Success, Sam guides how we support our customers and partners post the project implementation phase. With our customers’ success top of mind, Sam and her team are focused on implementing process improvements and ensuring we always deliver the support and services our customers need.

Sam is known for her expertise in workforce analytics, planning and award interpretation. She has worked both within organisations and in the vendor/IT space, gaining a unique understanding of customers’ requirements and a raft of experience. She joined 2cloudnine in 2017 and loves the fact that no two days are ever the same.

Away from work, Sam is a trained Reiki healer. She also enjoys quilt making, painting, drawing and pottery.

About Us

Our Story

Our Leadership Team

Adam Edmondson

CEO and founder

Adelaide Greenaway

Head of Product

Bernie Grinyer

Head of Partner Success

Matt Richardson

Head of Commercial

Rene du Plessis

Head of Staffing Practice

Rickie-Lee Fraraccio

Head of Health Practice

Sam Nobes

Head of Customer Success

Organisations and enterprises across Australia and Asia Pacific rely on our proven payroll platform to stay a step ahead.

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